What We’re Thinking
Making Real Stuff in the US (or, Why US Chip Production is Critical to a Democratic Metaverse)
Precisely because we DO exist in the real world, our ability to shape the real world will necessarily affect our ability to create an open, diverse, and fair metaverse. If we can’t make chips in the US we can’t expect the virtual world they enable to reflect our most cherished values.
Marketing in Times of Volatility
When uncertainty about the economy, the markets, and even your own company’s future impacts consumer behavior as powerfully as does today, marketers need to be ready to revisit the fundamental assumptions about their brands in order to build stronger messaging and more meaningful interactions with consumers.
Reflecting on the Necessity of Content Creation
The now-core-competency of content creation - the day to day grind of publishing and maintaining a digital customer community - ultimately that’s gotta be something you do yourself.
The “Influence Stack”
Marketers need to be “full-stack” in the truest sense of the phrase. We’ve taken to calling this the "Influence Stack." It has 4 components: Policy, Perception, Efficacy and Behavior (Outcomes).
Positioning Strategy
This is where a marketing strategy should start. Positioning Strategy is the foundational language that describes who you are, what you believe, how you’re different, and everything in between.
Content Strategy
The content you create tells your story. To some extent, every company has become a media company. Your challenge is not to sell – it is to entertain.
Content Marketing
This is how we execute. Running your marketing program like a media company requires new capabilities, skills and resources.